izod
Posted by Mike on January 19, 2008
Over the past several years, many new business and product names have been given an ‘e’ or an ‘i’ prefix to indicate that they’re part of the new communications revolution.
The ‘e’ prefix (eBay, eMachines, email, etc.) comes from “Edison”, the father of modern electricity. So, thanks Tom, for spuring us to start names with a letter we might not have used otherwise.
The ‘i’ prefix was made popular with iPod/iTunes, IBM, integral calculus, ipso facto, and so on. The ‘i’ does not derive from the “Me” generation, contrary to some thinking.
The ‘i’ and ‘e’ really get together for some terrific work with “i.e.”!
But have you realized that izod used the ‘i’ prefix before the ipod did? Sometimes those fashion folks really are in front of the curve (at least they’re in front of something)!
Something to think about, eh?
(This posting brought to you by the letters ‘I’ and ‘E’.)
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